Markup Calculator
Selling price from cost plus a markup percentage.
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About this calculator
Cost-plus pricing guarantees coverage of unit costs by construction, but ignores willingness-to-pay and competition. Use markup for floor prices; use market research for ceilings.
Note the conversion shown in results — a 40% markup equals only a 28.6% margin, because margin divides by the larger selling price.
Formula
Price = Cost × (1 + markup/100); Margin = markup ÷ (1 + markup)
Frequently Asked Questions
Should markup apply on landed cost?
Yes — include freight, duties, storage and payment-gateway fees in 'cost', not just the supplier invoice.
Typical markups by trade?
Retail apparel 50–150%, electronics 10–25%, restaurants food-cost rule targets ~30% (≈230% markup), services 2–5× direct labour cost.